First Things First for a Wedding or a Party

First Things First is Habit #3 in Stephen Covey’s earlier book, The 7 Habits of Highly Effective People.  Whether I’m preparing to entertain at a wedding or a party, I re-read this book often, and I’ve followed Covey’s advice since 1994. It takes effort.  I take time daily to “Sharpen the Saw” (Habit #7), that […]

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A Marketing Strategy: Music at a Wedding or a Party

Looking for a powerful marketing strategy for music for a wedding or a party? Or perhaps you want a similar marketing strategy for a different program you’re involved in? I am excited to tell you about a powerful marketing strategy I used several years ago.  It’s a great example of the benefits of cross-promotion. Let me […]

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Blogging: Music for a Wedding or a Party

Blogging for music at a wedding or a party keeps me in business.  Blogging is just one part of my marketing program, and I’m marketing every day.  How about you? Brides and grooms get married once, maybe twice, and except for an anniversary party, a cocktail party, or a holiday party, there’s only a slim […]

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San Jose Jazz Bands

San Jose Jazz Bands are tasty morsels in the musical smorgasbord you’ll find in Silicon Valley.  We live in a very culturally diverse area, packed with musical entertainment to please every taste. I recently wrote a quick survey of the history of San Francisco jazz bands.  Less is known about the early history of jazz […]

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Facebook Changes Again and What I Expect This Time

Facebook changes are a popular conversation topic these days.  And a persistent one, with new changes coming often. The big picture is that we’re continuously getting new ways for communicating better.  IMHO, it’s not mainly about creating better ways to buy ads on Facebook. One way or another, all the Facebook changes will surely allow us to reveal […]

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The Power of a Smile – My Favorite Benefits

The Power of a Smile has been described many times. For centuries, people have studied the power of smiling and psychologists continue to uncover more benefits of smiling. Online you can find advice for how to smile, how to use the power of your smiles, and more. And if you need more evidence, the commercial […]

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Multitasking? Focusing? Using Both for Weddings and Parties

Multitasking (which I often call “overlapping”) and Focusing are two methods I rely on to tackle most of my projects.  I find that each offers benefits, and both multitasking and focusing together at weddings and parties usually assures successful solutions. Following are a few thoughts, based on my own experience at weddings and parties.  This is […]

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Force Yourself to Grow

Force Yourself to grow.  Regularly try something new and keep your life interesting.  Break through the inertia of being too cautious and safe. First a story.  One of my favorite comedians was Henny Youngman — master of the quick one-liner.  In a rapid-fire sentence or two, he’d set up a story and deliver a clever, […]

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Creative Problem Solving for Weddings and Parties

Creative problem solving should be easier than we might think.  Because we usually know more than we realize.  We tend to think that work problems require a “hard-nosed” perspective, and leisure time problems require a more playful perspective. We’re actually most likely to solve any problem when we have the widest range of solutions available.   […]

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Marketing with Video for Weddings and Parties

Marketing with video is very popular throughout the entertainment industry, and I’m getting involved.  I’m already marketing with video on a rudimentary level, and there’s always great room for improvement. My plan: I aim to record little videos discussing my thoughts about entertaining at weddings and parties, helping people plan music for their celebrations, and […]

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