“Permission Marketing” seems like the way to go these days. It means, if you’re marketing something, respect your prospects and entice them to contact you. Enchant them, and stop bludgeoning them with intrusive advertising about how wonderful you are.
It’s about re-aligning your attitude, not just re-phrasing your slogan. Be remarkable and appeal to your prospects as a friend. Have them anticipating and looking forward to loving your “whatever”. Have them discover for themselves “what’s in it for them”.
Permission Marketing is a term popularized by Seth Godin, entrepreneur, author, and speaker. If he were a chef, Seth Godin would be presenting food for thought. Delicious tidbits to whet your appetite, but you can make a stunning meal with these appetizers.
Don’t you love an insightful comment? A thoughtful sentence or two that expresses the heart of an idea. Bold and probing, but short and sweet. That’s what Seth Godin produces every day on his blog and in his books, on a range of topics including marketing, writing, spreading ideas, blogging, managing your business, and living your life.
I’m one of his MANY fans, following Seth Godin’s blog regularly and reading several of Godin’s popular books, with intriguing titles like Permission Marketing, Meatball Sundae, Purple Cow, and All Marketers are Liars.
I’m sure Seth Godin’s advice helps me market my band for wedding and party music. Although with many marketing “irons in the fire”, it’s difficult to point to just one specific piece of advice that’s working well. Instead, all his suggestions taken together inform how well I take care of the people we entertain. And their “word of mouth” referrals just might be the best marketing of all, you know?
One way or another, we’re all marketing something. How about YOU? Where do you get advice for your marketing? How is it working out?
Thanks for reading my blog. I appreciate your interest and hope you get a few good ideas here. Please comment and continue this conversation. I’ll reply to you, and so will others who share your interest. You’ll make new connections.
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The Magnolia Jazz Band entertains at weddings and parties throughout the San Francisco Bay Area. If you are nearby, you’ll love catching us in action, seeing and hearing us create a great mood. In the meantime, please join our Facebook fans to receive daily tips for planning wedding and party music and to receive reminders for our public events.