To have colleagues and prospects think of us whenever they need lively, elegant music for a wedding or party. The successful blog keeps loyal clients loving us — returning and recommending us to their friends and clients.
For me, the band’s successful blog adds new engagements to our schedule. Along the way, the blog reflects my thoughts and feelings and invites a steady flow of interesting conversations, online and off.
Do you know how many blogs exist today? I recently read it’s estimated about 250 million, and I’m sure they pursue a great many objectives. For example selling something, sharing ideas, spreading information, building a mailing list, or advocating a cause. Often several of these. Sometimes a blog simply serves as a creative outlet.
Whatever it’s objective, the successful blog achieves it’s aim. No surprise here.
There are many variables. For example a successful blog may need to reach only a limited audience or it may need to be accessible world-wide. It may require 100,000 readers or it may require only 100 to be successful. It may require readers to keep returning or it may accomplish the goal in one visit. It needs to consider how important is content, posting frequency, structure, promotion, engagement, and “voice”?
To cover all these situations, and more, we can learn blogging strategies and techniques from hundreds of “experts”. People with all kinds of backgrounds in fields like internet technology, SEO, marketing, psychology, as well as practical business experience, offer advice reflecting their expertise. They teach us so many ways to regard our blog, and who knows, probably all are important.
Thank goodness for all these experts! Blogging is still an infant phenomenon, and we’re wise to develop a well-balanced perspective.
How about YOU? Are you a blogger? How are you learning to create a successful blog?
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The Magnolia Jazz Band entertains at weddings and parties throughout the San Francisco Bay Area. If you are nearby, you’ll love catching us in action, seeing and hearing us create a great mood. In the meantime, please join our Facebook fans to receive daily tips for planning wedding and party music and to receive reminders for our public events.