A New Year’s Resolution for the Blues

by Robbie Schlosser · 3 comments

Thanks in advance for reading this article. I appreciate your interest and hope you get a few good ideas. I'd love to hear what you liked. Please write me a little COMMENT below. Start a conversation. Tell me what you think, and I'll reply. Promise.

Magnolia Jazz Band in Palo Alto, 2008

Every year, someone you know creates their New Year’s resolution for the blues.

But not me!  I like to make an optimistic New Year’s resolution.

Have you made your own New Year’s Resolution yet?

Here we are back in 2008, creating a festive “Roaring 20’s” atmosphere for a swinging New Year’s Eve party in Palo Alto. Lots of dancing and requests for “the good old, good ones”, as Louis used to call them.

Thanks for the wonderful photo, Adrienne. I’m glad someone brought a real camera.

Now, what about that New Year’s resolution for the blues?

OK, look who’s crying the blues these days. Not Walmart, McDonald’s, and those of us who revamped and refocused our marketing. It’s everyone else, especially the mainstream media.

Newspapers & magazines have lost subscriptions, TV & radio have lost markets, and all have lost advertising, big time, to their online competitors.

So now watch as all of them desperately embrace the internet. For example, all new TVs will soon be able to download movie and program videos, as well as photos, “discussion boards”, and email.

Internet news services, independent newsletters, and bloggers are killing newspapers and magazines. Last week I heard a newspaperman suggest that people who value good journalism should find a way to pay for it, rather than get it all free, online. And I agree, on principle. It’s a free market, after all.

The benefits of “good” journalism, whatever you think that means, most likely come from a trained professional, wise and skilled enough to perform well and make a living at it.

Hmmmm. This explanation sounds similar to something I might tell a client. You too? I’ll bet. Well, this will be a good subject for another day.

These days, you’ll hear and read plenty — especially from professional journalists — moaning about the general acceptance of self-publishing bloggers, who can spread wisdom just as easily as misinformation or poorly-written, one-sided stories based on narrow opinions and a few twisted facts.

I’m awed by our ever-changing world, and I want to stay up-to-date on everything newsworthy. So for my New Year’s resolution for the blues, I will subscribe to one more newspaper and one more magazine, read deeply and listen widely, online and offline, and then give myself a “news-free week” every few months, just to clear the dust.

Maybe this is like giving CPR to a dinosaur, but I want to look around, see what stories and opinions I like and what I dislike, and if they’re well-thought-out and well-written, I’ll support them. Putting my money where my mouth is.

I still think “free online” can still be good.  Especially when ads have to cover the production expenses, we risk missing an important story or viewpoint that may elude a journalist’s attention in our fad-driven world.

Hey, my blog posts can’t always be about weddings and parties.  But this conversation DOES remind me of a useful tip I often give to people planning wedding and party music.

As you start planning, you probably begin with a few vague ideas of what you want. As you plan more, your ideas will begin to take shape.  Don’t stop there.  

Like with creating a good New Year’s resolution, there’s so much to consider.  Everything is “on the table”, and we can always learn more about our options.  

So take a deep breath, and search one more time.  Be persistent.  You just may find that elusive gem.


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Thanks for reading this article. I appreciate your interest and hope you get a few good ideas here. Got one or two? I'd love to hear what you liked. Please write me a little COMMENT below. Start a conversation -- I'll reply. Promise.

By the way, does a friend need help selecting wedding or party music? Do them a favor: EMAIL this article, or SHARE it on Facebook, LinkedIn, or Google+.

And if you find my blog useful, please LIKE it, TWEET it, and SUBSCRIBE for more ideas. Use those cute little icons below.

Meanwhile, the Magnolia Jazz Band entertains at weddings and parties throughout the San Francisco Bay Area. If you are ever nearby, you’ll love catching us in action, seeing and hearing us create a great mood.

How can I help you? Call 408-245-9120 or use Robbie@MagnoliaJazz.com. Planning a celebration? Ask about our availability.

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The Flirty Girl

Wow Robbie this post hits home. I love reading the news and I too lament the loss of the larger publications, especially news papers… But like you I’m all for balancing the old with new and reading both novice editorials and the work of the trained professionals. I think there’s an equal value to both assuming the novice is writing truthfully.

What I don’t understand is why can’t these media markets evolve fast enough to not lose readership? It’s not like they don’t know where some of their readers are going now. So why not upgrade their online presence and quality of content online? Why wouldn’t the same people who advertised with them in print not advertise online if the were able to transition their original ink on paper audience to their website? That’s been puzzling me for a few years now. Their production costs should be lower going online so it would make sense that advertising rates could reflect this…. But if their overhead has come down why can’t they remain profitable online?

Do all of their columnists have a Facebook page? Are they tweeting their editorials on Twitter? I guess all I’m saying is that as long as they have a website I can go to and if they’re willing to step into online social marketing it’s not hard to find me online if they want to show me something…


Hi Stacie,
Thanks for your comment. I agree, it’s a puzzle why all traditional media don’t make at least a stab at online publishing. SOME do, and pretty well (I think), but I’m sure they’re all worried about how to measure the bottom line ROI with online publishing. How do you measure something new, like online readership, and exactly how does it connect with the measures they’re used to, like subscriptions or advertising sales?

Some of the media are probably too uncertain to give it a shot, and choose instead to watch whether those that do are able to make it.

It’s the same in every business: which pioneers will succeed or die, and of the former, will their success give them an unbeatable head-start in the market?

The Flirty Girl

I will tell you that I had looked to advertise The Flirty Guide in print, in our local market and had to call the advertising department of a publication, that shall remain nameless, 3 times to even find out if there would be a bridal insert this year. The SF Chronicle is great. You can call and they will tell you the first time there is an insert and within minutes the pr kit for it is in your email inbox. Others, not so much.

It’s frustrating as an advertiser because I want to advertise but find it’s become more difficult over the years, not easier to find the information I need to do so in some instances.

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