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Learning Facebook for Wedding Music and Party Music

Thanks in advance for reading this article. I appreciate your interest and hope you get a few good ideas. I'd love to hear what you liked. Please write me a little COMMENT below. Start a conversation. Tell me what you think, and I'll reply. Promise.

I approach learning Facebook the same way I approach learning anything.

When I find something I want to learn, I seek people who show me they know it.  Then I follow the examples they set and what they teach about.  Hopefully both.

I often say I’m no social media expert, and in my search I keep finding people who are.  Visit my Pinterest profile to see some of my favorites.  The more I learn from them, the more I realize how little I know.

Like playing a football game where they keep moving the goalposts, Facebook keeps fine-tuning its “rules”.  So this road to learning Facebook seems to get longer with every step I take.

That’s fine with me, but shouldn’t it be the other way around?

Maybe not.

What’s our purpose, anyway: Reaching the goal or making the journey? Well, maybe both.  Professional athletes say they always want to win, of course, but they love playing the game, too.  Same thing here.  But this is the subject of another post.

Several years ago I gave a brief presentation to encourage some of my best colleagues to learn to be more active on Facebook.  The setting was a meeting of Silicon Valley NACE, my favorite professional networking association.

Silicon Valley NACE Facebook Page

I distributed this 2-page flyer, with pictures of my own Facebook profile.  (Click the image, to see the original, in focus.).

Then I spoke for a few minutes, to help everyone learn about Facebook.  My subject: how easy and how helpful they’ll find using our SiliconValleyNACE Facebook Page (for public conversations) and our SiliconValleyNACE Facebook Group (for members-only conversations).

My little message was received well.  I particularly enjoyed one comment thanking me for presenting a couple of step-by-step instructions.

What a surprise!  Here I was, in a room filled with very clever, hard-working professionals in the hospitality industry.  They’re all friends of mine, and I market my band to them, to be on their minds whenever they look for elegant wedding or party music.

They know their stuff, and they’re at the top of their field, but when it comes to using social media, especially learning Facebook, they found these step-by-step directions most helpful.

It was a great reminder.  Many people see the world differently from me.  Their interests, priorities, and skills are different from mine in hundreds of ways.

Speaking with people presents the same challenge, whether I’m talking business with my professional colleagues or I’m helping brides-to-be or event planners select the music for their celebrations.

Whenever I need to speak with anyone, I need to use their language, as well as mine.  Like they say in strategic card games, “Lead to your strength.”

How about YOU? Do you tailor your communication to your audience?  How?

CLICK here to tweet this post and join our Magnolia Jazz Band fans on Facebook.  You’ll receive daily tips for planning wedding and party music, and you’ll get reminders for our public events.

Thanks for reading this article. I appreciate your interest and hope you get a few good ideas here. Got one or two? I'd love to hear what you liked. Please write me a little COMMENT below. Start a conversation -- I'll reply. Promise.

By the way, does a friend need help selecting wedding or party music? Do them a favor: EMAIL this article, or SHARE it on Facebook, LinkedIn, or Google+.

And if you find my blog useful, please LIKE it, TWEET it, and SUBSCRIBE for more ideas. Use those cute little icons below.

Meanwhile, the Magnolia Jazz Band entertains at weddings and parties throughout the San Francisco Bay Area. If you are ever nearby, you’ll love catching us in action, seeing and hearing us create a great mood.

How can I help you? Call 408-245-9120 or use Planning a celebration? Ask about our availability.

Posted by on April 18, 2012.


Categories: Marketing My Band, Planning Party Music

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