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I’m using social media to communicate with friends, colleagues, and clients. My social media education has been on the practical side, from a few dozen (so far) experts.
Through our telephone calls, emails, webinars, blogs, videos, books, and training programs, I’m learning something from almost everyone I know.
Each is some authority in using social media, with a unique background, perspective, and teaching style.
I believe I can learn something worthwhile from everyone, and my strategy I describe here might be useful for you, too.
All these authorities acquire information according to their own purposes and perspectives. But no one understands everything about everything.
Since my purposes and circumstances will be different from any of theirs, I gather advice from many, and I follow several closely. See some of my recent teachers. Visit several and follow a few you like.
I’ve learned using social media for about 20 years, beginning with email and creating my website two years later. In my mind, my email and my website (which attracts email messages) were my first ventures into the world of social media.
Blogging, Facebook, LinkedIn, Twitter, YouTube, Google+, and Pinterest are the most recent channels I’ve added to my toolkit. I’m sure more will follow and some of these will eventually disappear, just as MySpace did.
All these channels attract visitors to telephone me or send me email. Either directly or via my website. Each channel brings it’s own strengths and liabilities.
Because each one presents a different balance of words, pictures, audio, video, immediacy, and persistence, any message I send is best handled by just one or two channels. Consequently, the more channels I use, the broader range of messages I can send and receive.
Similarly, the more social media authorities I follow, the broader and more focused my understanding will be. And the more effectively I’ll be using social media to communicate with friends and market my band.
YOUR turn. How do you learn tips for using social media?
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Thanks for reading this article. I appreciate your interest and hope you get a few good ideas here. Got one or two? I'd love to hear what you liked. Please write me a little COMMENT below. Start a conversation -- I'll reply. Promise.
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Meanwhile, the Magnolia Jazz Band entertains at weddings and parties throughout the San Francisco Bay Area. If you are ever nearby, you’ll love catching us in action, seeing and hearing us create a great mood.
How can I help you? Call 408-245-9120 or use Robbie@MagnoliaJazz.com. Planning a celebration? Ask about our availability.
