It’s content is simple. I select one of my recent blog posts, comment on it or look at it in a different way, and I announce our next public appearance. This picture is part of the weekly newsletter from last week.
Short, sweet, and informative.
Since 2008, I’ve been blogging about my life. Entertaining at weddings and parties, what it’s like leading a jazz band, the music we play, and some of my favorite colleagues, clients, and celebrations. The weekly newsletter always presents some (hopefully) new and interesting news.
The band has been entertaining people for over 37 years now. That’s lots of parties, lots of colleagues, and lots of clients. I’ve been emailing this weekly newsletter to every one of them (unless they’ve unsubscribed), and visitors to our website can subscribe right there, with just one click.
What’s this weekly newsletter’s purpose? I’m trying to attract people to visit my website regularly, not to buy my merchandise or online services, but to call and reserve us to entertain at their next special celebration. Or to recommend us to their friends and clients. I want to stay on people’s minds, and emailing my weekly newsletter accomplishes this, as does all my activity on social media.
The weekly newsletter is a guaranteed conversation opener, as are posts on my blog, Facebook, Twitter, Pinterest, YouTube, Google+, and LinkedIn. People regularly thank me for sending this brief weekly newsletter, and as long as it brings them to my website, it’s serving it’s purpose well.
How about YOU? Are you sending a weekly newsletter, too? How is it working?
Thanks for reading this article. I appreciate your interest and hope you get a few good ideas here. Got one or two? I'd love to hear what you liked. Please write me a little COMMENT below. Start a conversation -- I'll reply. Promise.
By the way, does a friend need help selecting wedding or party music? Do them a favor: EMAIL this article, or SHARE it on Facebook, LinkedIn, or Google+.
And if you find my blog useful, please LIKE it, TWEET it, and SUBSCRIBE for more ideas. Use those cute little icons below.
Meanwhile, the Magnolia Jazz Band entertains at weddings and parties throughout the San Francisco Bay Area. If you are ever nearby, you’ll love catching us in action, seeing and hearing us create a great mood.
How can I help you? Call 408-245-9120 or use Robbie@MagnoliaJazz.com. Planning a celebration? Ask about our availability.