I Thought I Knew How to Use Social Media

by Robbie Schlosser

Magnolia Jazz Band I Thought I Knew How to Use Social Media

image from dmn3.com

I began blogging in September 2007.  A few months later I posted a few thoughts about how to use social media, particularly those new online networking programs — Facebook, LinkedIn, and Plaxo.

At the time, I was excited about the prospect of online networking, and expected it would be a great way to be more efficient and effective.  Actively engaging with people on these sites would add to how we share information, ask questions, and get answers.  As we learned how to use social media, each new link would expand our circle of contacts, so more of us could work together.

For those of us who contact lots of people all the time, learning how to use social media would introduce a new way to play the old game.  Or introduce an entirely new game.  Or both.

Well, that’s what I thought then.  My perspective on how to use social media has shifted a little.  I’m not a social media expert, and never will be.  I spend my time as a musician, performing, managing my band, networking, and discovering how to use social media to market the band.

The world of social media has exploded since 2007.  Facebook and LinkedIn are much more powerful and useful now.  I’ve abandoned Plaxo, but I’m much more active on Twitter, YouTube, Google+, and Pinterest.  Who knows what opportunities will come along tomorrow?

These days, my blog IS my website.  Despite the dramatic growth in social media, I’ve come to regard my blog as the hub of all this online activity.  That is, all the contacts I establish on Facebook and all the rest ultimately wind up as traffic to my blog.  And all along the way, I invite people to call or email me to either leave me a comment, ask me a question, or (whenever the time is right) reserve the band for their next celebration.

Five years from now, this assessment will probably seem hopelessly naive,  However, these days, I believe the blog is “where it’s at”, and everything else serves to drive traffic to the blog.  For marketing my band, Facebook and the rest are “the means”, and my blog is “the end”.

How about YOU?  Do you know how to use social media?  As the “best practices” keep changing, is your blog “the tail” or “the dog”?

Thanks for reading my blog. I appreciate your interest and hope you get a few good ideas here. Please comment and continue this conversation. I’ll reply to you, and so will others who share your interest. You’ll make new connections.

Here are four things you can do:
• ”COMMENT” (Tell me your thoughts in the “Comment” box below),
• ”LIKE” this post (Click the “+1” and “Like” buttons). Give me your vote,
• ”SHARE” (Tell your friends by Email or post on Google+, Facebook, Twitter),
• ”SUBSCRIBE” to this blog for more of my thoughts (Click the “RSS”).

The Magnolia Jazz Band entertains at weddings and parties throughout the San Francisco Bay Area. If you are nearby, you’ll love catching us in action, seeing and hearing us create a great mood. In the meantime, please join our Facebook fans to receive daily tips for planning wedding and party music and to receive reminders for our public events.



The Magnolia Jazz Band entertains at weddings and parties throughout the San Francisco Bay Area. If you are ever nearby, you’ll love catching us in action, seeing and hearing us create a great mood.

Thanks for reading this article. I appreciate your interest and hope you get a few good ideas here. Do you know a friend who needs help selecting wedding or party music? Please do them a favor: SHARE this article.

Or POST in on Facebook, LinkedIn, or Google+. Or write me a little COMMENT and I'll reply to you. And if you find my blog useful, please LIKE it, TWEET it, and SUBSCRIBE for more ideas. Use those cute little icons below.

Magnolia Jazz Band I Thought I Knew How to Use Social Media

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{ 2 comments… read them below or add one }

Eleni Poulakou May 1, 2012 at 10:55 pm

I have only recently become involved with blogging, social media, the traffic game, online connections, etc. I’m still trying to figure out the simpest of things. 
But, Robbie, I think you’re doing a great job, because you DO have a consistent online presence and a blog with fresh content, and you actively spread the word about it — I don’t think the majority of musicians have this kind of activity.

Reply

Robbie Schlosser May 2, 2012 at 10:20 am

Thanks, Eleni.  Glad you enjoy my blog.  I’m enjoying yours, as well.  Just by blogging and showing up on social media, we’re setting a good example.  We’re all pioneers, finding our ways through the jungle, while the terrain keeps shifting beneath our feet.

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