A Marketing Strategy: Music at a Wedding or a Party

October 1, 2011

Looking for a powerful marketing strategy for music for a wedding or a party?  Or perhaps a similar marketing strategy for a completely different program you’re involved in? I am excited to write about a potent marketing strategy I used tonight.  It was a great example of the benefits of cross-promotion. Six colleagues and I [...]

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Blogging: Music for a Wedding or a Party

September 29, 2011

Blogging for music at a wedding or a party keeps me in business.  Blogging is just one part of my marketing program, and I’m marketing every day.  How about you? Brides and grooms get married once, maybe twice, and except for an anniversary party, a cocktail party, or a holiday party, there’s only a slim [...]

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San Jose Jazz Bands

September 26, 2011

San Jose Jazz Bands are tasty morsels in the musical smorgasbord you’ll find in Silicon Valley.  We live in a very culturally diverse area, packed with musical entertainment to please every taste. I recently wrote a quick survey of the history of San Francisco jazz bands.  Less is known about the early history of jazz [...]

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Facebook Changes Again and What I Expect This Time

September 23, 2011

Facebook changes are a popular conversation topic today.  Today’s Facebook changes will allow us to reveal more of who we are, making our engagements as personal as we wish.  In addition, these Facebook changes expand the ways we can connect.  I predict the current Facebook changes will enable us to share more information and personal [...]

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The Power of a Smile – My Favorite Benefits

September 19, 2011

The Power of a Smile has been described many times.  For centuries, people have studied the power of smiling and psychologists continue to uncover more benefits of smiling. Online you can find advice for how to smile, how to use the power of your smiles, and more.  The commercial success of dental procedures for improving [...]

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Multitasking? Focusing? Using Both for Weddings and Parties

September 11, 2011

Multitasking (which I often call “overlapping”) and Focusing are two methods I rely on to tackle most of my projects.  I find that each offers benefits, and both multitasking and focusing together at weddings and parties usually assures successful solutions. Following are a few thoughts, based on my own experience at weddings and parties.  This is [...]

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Force Yourself to Grow

September 8, 2011

Force Yourself to grow.  Regularly try something new and keep your life interesting.  Break through the inertia of being too cautious and safe. First a story.  One of my favorite comedians was Henny Youngman — master of the quick one-liner.  In a rapid-fire sentence or two, he’d set up a story and deliver a clever, [...]

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Creative Problem Solving for Weddings and Parties

September 5, 2011

Creative problem solving should be easier than we might think.  Because we usually know more than we realize.  We tend to think that work problems require a “hard-nosed” perspective, and leisure time problems require a more playful perspective. We’re actually most likely to solve any problem when we have the widest range of solutions available.   [...]

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Marketing with Video for Weddings and Parties

September 3, 2011

Marketing with video is very popular throughout the entertainment industry, and I’m getting involved.  I’m already marketing with video on a rudimentary level, and there’s always great room for improvement. My plan: I aim to record little videos discussing my thoughts about entertaining at weddings and parties, helping people plan music for their celebrations, and [...]

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Using Video Marketing Tips for Weddings and Parties

September 1, 2011

Video marketing is the new card in my deck.   I’m still new at it, and the more I practice, the better I’m getting.  I’ve been marketing the band for many years now, with public appearances, ads, brochures, business cards, letters and postcards, my website and blog, attending networking events, and participating in professional associations.  It’s [...]

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